No two businesses are alike, so why should their branding and signage be? Custom interior signs and custom exterior signs are crucial for a business looking to establish its own identity and set itself apart from competitors. Especially on a busy main street and a crowded office park, custom signage can make all the difference to making a sale or being forgotten in a sea of stores.
In this article, we look at the effect of custom signs. There is a common misconception that great signs are only a vanity project; actually, customized signs can generate leads, drive sales and build awareness in Panama City Beach.
Encourage Discovery
Up to about 45 percent of customers visit a store for the first time because of its signs. Signs are extremely important for driving discovery and compelling prospective customers to come to your store. It’s why businesses are encouraged to design creative, eye-catching designs. Blade signs and hanging signs are another great way of positioning the brand directly in the line of sight of passers-by.
Digital signs combine attention-grabbing moving images with promotional messaging for maximum effect.
Build Brand Loyalty
People are creatures of habit and are known to shop brands they have seen around town. A survey on the effect of brand recognition found that 85 percent of respondents were loyal to brands. It’s why some of the largest businesses in the U.S. – Apple, Microsoft, State Farm, McDonald’s – are the biggest spenders on outdoor advertising in the country. Custom signage helps businesses establish unique brand identity and build top of mind recall. Brand loyalty is important for all businesses. From convenience stores to boutiques, every business relies on repeat customers to maintain monthly sales numbers.
Think bad signs don’t affect your business? 3 out of 5 people said they would avoid a company if it had bad branding.
Direct Impact on Sales
Custom interior signs and custom exterior signs have a direct impact on the buyer’s journey. It’s why experience-led businesses like restaurants and event spaces pay such close attention to customized wayfinding and directional signs, indoor signs, and more. Every sign helps make the experience more memorable for customers and makes them more likely to become repeat customers.
Impact of Digital Signs
Digital signage has become the byword for affordable, changeable messaging. Digital panels can be arranged into small or large grids, installed indoors or outdoors, and be customized on the fly. The Entrepreneur magazine reports that digital signs increase brand awareness by nearly 50 percent. Used correctly, they can even increase sales by a third!
Blue Ocean Custom Signs works with all types of businesses for custom signs. Choose from a wide range of styles, materials, lighting options, and installation options. Our team works closely with you to create unique designs that incorporate branding. Speak to a representative about affordable, personalized signs today.
