Signage is an important part of any business’s marketing campaign. It is what helps customers identify your business and determine why you are the better choice.
A study found that 68% of customers use a company’s signs as the basis for how they perceive the quality of their products and services. For this reason, your business signs must reflect your company well.
How Vehicle Wraps & Graphics Represent Your Business
Car wraps are one of the most effective out-of-home advertising tools in the market. It is a popular choice for many Panama City Beach businesses because of the advantages it brings.
However, how do you make sure that your vehicle wraps for your business reflect your brand? Let us explore some effective tips below.
Establish Your Sign Goals
When you look at the design process, a good place to start is establishing your sign goals. This can guide you through finding the right elements that make your custom vehicle wraps successful.
Winging it might result in additional text and graphics that don’t move your business forward. Setting goals keeps you focused on design elements that build on your business image.
Choose Your Colors Wisely
Color psychology states that different colors have corresponding effects on a person’s perception and emotion. For example, red evokes passion, excitement, and appetite, which is perfect for food businesses. Blue, however, depicts stability, calm, and trust, which is helpful for those in the financial industry.
Choosing the right colors can significantly affect how a customer views your business. An industrial-looking full vehicle wrap of black and grey hues may confuse clients of a recycling company. Make sure that the colors you choose fit your business well.
Highlight Your Brand Logo on Your Car Wraps
Nothing represents your brand better than your company logo. Custom vehicle wraps are the perfect way to do this. Make sure that onlookers know exactly who your business is by creating a focal point that highlights your brand.
It is good to keep in mind that your vehicle can be viewed on multiple sides. Full vehicle wraps can be designed with the logo on your hood, car doors, and trunks. This way, your brand is visible, whichever side your target audience is at.
The Importance of Readability
Your vehicle wraps & graphics won’t be effective in representing your brand if viewers are unable to read them. A good rule of thumb is to keep your design short and simple.
Start with a font style and size that is legible even from a distance. Also, choose your graphics well. Ensure that each element is recognizable so as remain focused on boosting your brand image.
The Best Vehicle Wraps for Your Business
Vehicle wraps are one of the best decisions you can make for your business today. Let Blue Ocean Custom Signs help make your investment worthwhile with high-quality vinyl wraps for your vehicles. Our attention to detail and excellent customer service makes us the top choice of many Panama City Beach businesses.
Our team is dedicated to creating sign solutions that make your brand memorable. Give us a call today with your vehicle wrap’s design vision, and we’ll give you a free quote.
